Last updated: October 6, 2026

1. Data Controller

The controller of the personal data collected on this site is Franco Falistoco, CUIT (Argentine tax ID) 20-24901313-8, with legal address in Marcos Juárez, Province of Córdoba, Republic of Argentina, hereinafter “CALATHEA experimenta”. Formal contact for all matters relating to this policy and the exercise of rights: experimenta@calathea.ar.

2. Data We Collect and Purposes

  • Browsing: minimal technical data (IP address, browser type) for security and statistical purposes.
  • Comments: the data shown in the comment form, plus the visitor’s IP address and browser user-agent string, to help detect spam. An anonymized string created from your email address (hash) may be provided to the Gravatar service to verify whether you are using it (privacy policy at automattic.com/privacy).
  • Contact, newsletter and demo submission forms: name, email address and any content you voluntarily send us, to answer your inquiry, subscribe you to our newsletter (with double opt-in and an unsubscribe link in every email), or evaluate your work. Demos are treated confidentially and are never published.
  • Store and customer account: name, email address, billing address and order details, to process purchases, issue receipts, deliver products and provide support. This data is retained for the duration of the commercial relationship and applicable tax deadlines.
  • Media: if you upload images, avoid including location data (GPS EXIF), as it can be extracted upon download.

3. Payment Gateways

Payments are processed through Mercado Pago (purchases in Argentine pesos) and PayPal (international purchases). CALATHEA experimenta does not store or have access to your card data: such data is processed exclusively by the corresponding gateway under its own privacy policies.

4. Measurement and Advertising (Pixels and Analytics)

This site uses the following technologies, implemented via Google Tag Manager (container GTM-NQ8BS4V8):

  • Google Analytics 4 (property G-63QHYWL4FT): site usage statistics (page views, navigation events).
  • Meta Pixel (ID 2110229389588612): measurement of site events (product views, cart, purchases, forms) for statistical and, where applicable, advertising purposes on Meta products (Facebook and Instagram).

These technologies may associate your activity with an anonymous profile for measurement and, where applicable, targeted advertising. You can limit or disable these treatments through your browser tools (third-party cookie blocking, strict tracking mode), your Meta account privacy controls, and Google’s opt-out options. Use of the site is not conditioned on accepting these technologies, although disabling them may affect some store functions.

5. Cookies We Use

  • woocommerce_cart_hash and woocommerce_items_in_cart (WooCommerce, session): remember the contents of your cart.
  • wp_woocommerce_session_ (WooCommerce, 2 days): identifies your shopping session.
  • Login and preference cookies (WordPress, 2 days to 1 year): keep your session and screen options.
  • _ga and _ga_* (Google Analytics, 24 months / 24 hours): anonymous usage statistics.
  • _fbp (Meta, 3 months): advertising measurement of the Pixel.
  • cf_clearance and __cf_bm (Cloudflare / Turnstile, minutes to 1 day): security and anti-spam verification.
  • Comment cookies (WordPress, 1 year): save your name and email when commenting for convenience.
  • Editing cookie (WordPress, 1 day): technical indicator when editing or publishing an article.

If you leave a comment, you may opt in to saving your name and email in cookies for convenience, lasting one year. If you edit or publish an article, a technical cookie is saved for 1 day.

6. International Data Transfers

Google’s and Meta’s services process information on servers located outside the Republic of Argentina, in countries that may not offer adequate levels of protection pursuant to Section 12 of Law 25,326. By interacting with the functionalities that use these services, you consent to such transfer under the terms described herein.

7. Data Retention

Comments and their metadata are retained indefinitely for automatic moderation. Account and order data is retained for the duration of the commercial relationship and legal deadlines. Newsletter data is retained until you request unsubscription.

8. Your Rights (ARCO)

You may exercise your rights of access, rectification, update and deletion of your data by writing to experimenta@calathea.ar, proving your identity. The right of access is satisfied within 10 business days, and rectification or deletion within 5 business days of receipt of the request (Law 25,326 and Decree 1558/2001). You may also request the export or erasure of your account or comment data, except data we must retain for legal obligations. In case of non-compliance, you may file a claim with the Agencia de Acceso a la Información Pública (www.argentina.gob.ar/aaip).

9. Embedded Content

Articles and pages may include embedded content (videos, maps, players). Such content behaves as if you visited the originating site and may collect your data or track you according to the third party’s policy.

10. Minors

This site and its store are not directed at children under 13. We do not knowingly collect their data; if you detect any, write to us and we will delete it.

11. Changes to This Policy

Any modification will be published on this page with a new update date. Continued use of the site implies acceptance.